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Saturday, August 19, 2006

Getting Rich from Affiliate Programs

Rick Hendershot

5 top things that set off my BS Alarm

May 12, 2004

The web is overflowing with scams. Thousands and thousands of otherwise
normal people are looking for ways to make big money by doing NOTHING.

Still, we have faith that there are some legitimate opportunities on the
web. But how do you tell the scams from the real things?

Here are five things that set off my BS Alarm.

Number 1 BS Alarm Tripper

"You can make thousands of dollars a week, almost immediately."
There are thousands and thousands of sites that make claims like this.
But this kind of BS is not limited to the web. The other day I saw a TV
ad where the testimonial guy said he was soon going to be making $20,000
per week. Think about that for a minute. That is more than a million
dollars a year, selling products of questionable value. This guy is going
from zero to a million dollars in just a few weeks. Maybe Donald Trump
can pull that off (at least in his own mind), but not your average Joe
Trump.

Click!

Number 2 BS Alarm Tripper

No actual product is being sold.

This is not always easy to detect. Many "marketing" schemes claim to be
selling "valuable information", but in fact are only selling you the
"rights" to resell the same program (ebook, etc.) to other suckers. This
is what you might call "the 24 hour plan": I'll sell you a "report" for
$5, then you sell it to all your friends and relatives, then they can do
the same. You aren't buying my report because of the information in it.
You are just buying it to resell it. The actual content of the report is
irrelevant. It could just be a blank report or a page of nonsense.

Click!

Number 3 BS Alarm Tripper
"We will throw in a bunch "e-books" worth "thousands of dollars"

Generally speaking, nothing of value is ever given away free. This is an
immutable law of the universe. But web "entrepreneurs" are always telling
us they will throw in a valuable set of info products, worth thousands,
if you just buy their $50 product.

Does this make sense? No it does not. These info products are usually
available many other places for free. And the chances are you will
download them and then forget about them completely. In fact the whole
concept of the "valuable e-book" has been so corrupted by this practice
that it devalues ALL e-books. Giving away worthless stuff is not
necessarily a bad thing. But it tells me the seller is a hustler and
cannot be trusted.

Click!

Number 4 BS-Alarm Tripper

Any time I see the term "downline" I immediately think "scam".

Why? Because this is a term used in the MLM (multi-level marketing)
"industry", and generally indicates you will not be selling products, but
rather, trying to get other people to sell stuff for you.

This is the dream of every salesman and would-be entrepreneur: "To make
money by getting other people to do all the work." I'm not saying MLM
schemes never work. Some real world MLM schemes are notoriously
successful. But these schemes generally sell real products that we all
need -- stuff like toilet paper and whiz wipes. Aunt Minerva is going to
buy this stuff somewhere, so she might as well buy it from you (or your
"downline").

But by its very nature an MLM scheme runs out of suckers very quickly.
And since most web schemes like this are not selling real products --
that would be too complicated -- the sucker pool is even smaller. The
only people interested in buying into these things are suckers like you
-- you know, other "opportunity-seekers" prepared to sell their friends
and relatives $5 "memberships". And most people (not surprisingly) are
not interested in doing that.

Click!

Number 5 BS Alarm Tripper

"We will do all the work for you."

I've already implied it a few times, but in case you've missed my main
point it is this: There is no free lunch on the web or anywhere else. If
somebody tells you they can make money for you without ANY work on your
part, they are either nuts or simply lying to you. Think about it. Why
would somebody set up a website, stick your name on it, and then start
sending you checks just because you let them use your name? Wouldn't it
be a lot more profitable for these guys just to make up names and send
the checks to themselves.

Yes, it would. What they really want is get you on board so you can start
buying their "products" (more BS), and promoting the system as a member
of their "downline". Sorry. Not interested.

Click!

I can think of many more BS Alarm stimulators, but these five eliminate
at least 90% of the "opportunities" I've run into. If you have any
comments, I'd be pleased to hear from you. Check out my website and drop
me an email.

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